Building the next generation of compliance software for accountants and bookkeepers.
At Prosaic, we believe compliance should be simpler, faster, and more affordable — for both accounting firms and their clients.
We’re building AI-native accounting software designed specifically for accountants and bookkeepers managing high volumes of simpler compliance work. By combining AI, open banking, and streamlined workflows, we help firms spend less time on repetitive admin and more time delivering value to clients.
For many businesses, accounting software has become increasingly complex and expensive, despite most clients simply wanting trusted professionals to handle their compliance efficiently. We think there’s a better way.
Our focus is helping firms deliver high-quality compliance services — GST, transaction coding, reporting, and year-end work — without forcing clients to pay for layers of features they don’t need.
Today, thousands of entities across growing accounting firms use Prosaic to streamline onboarding, automate bank reconciliation, prepare GST returns, and manage compliance workflows in a single workspace. Our platform is designed around the reality of modern accounting practices: managing many clients efficiently, with AI working alongside professionals — not replacing them.
Why we’re building Prosaic
Every generation of software reshapes the way people work.
We experienced this first-hand as early employees at Vend during the shift from desktop software to the cloud. Since then, we’ve helped build and scale companies including Xero and Slack, always focused on improving the way small businesses operate through technology.
We believe accounting is now entering its next major platform shift: AI and open banking.
AI is making it possible to automate workflows that previously required hours of manual work, while open banking is creating secure, real-time access to financial data that dramatically improves how compliance can be delivered. Together, these technologies create an opportunity to completely rethink the accounting experience — for firms and clients alike.
But we also believe technology alone isn’t enough.
The future isn’t about replacing accountants and bookkeepers. It’s about giving them better tools — tools that amplify expertise, reduce manual effort, and make high-quality financial services accessible to more people at a fair price.
How it started
Prosaic began with a simple conversation.
In late 2022, after years of using cloud accounting products ourselves, we were talking with an accountant about the frustrating amount of time spent chasing clients for spreadsheets, receipts, and basic transaction information.
At the same time, ChatGPT had just launched.
We started experimenting with using AI to organise and interpret bank transaction data, and immediately saw the potential. What previously required hours of repetitive work could suddenly be streamlined in minutes — especially when paired with expert review and oversight.
What if accountants and bookkeepers had software purpose-built for efficient compliance workflows, powered by AI from the ground up?
Since then, we’ve been relentlessly focused on building exactly that.
Team
What we believe
Technology should make compliance more affordable
We believe software and AI should reduce the cost of delivering compliance — not continuously increase it. Firms should be able to offer efficient, competitively priced services without compromising quality.
AI should support professionals, not replace them
AI is incredibly powerful when paired with human expertise. We design Prosaic to strengthen the trusted relationship between accountants and their clients, making collaboration, review, and decision-making faster and easier.
Most clients want simplicity
Most small businesses and individuals don't want to become accountants. They want confidence that their compliance is handled properly, with a simple experience and clear communication from someone they trust.
Data responsibility matters
Financial data is sensitive. We believe businesses and accounting firms should remain in control of their information, and we're committed to being responsible custodians of the data trusted to our platform.
Backed by people who’ve done it before
We’re backed by operators and investors from some of New Zealand and Australia’s most successful technology companies, including Trade Me, Vend, Timely, Hubdoc, Dext, and Xero.
New Zealand · est. 2023